Not starting primarily as an eyewear brand, Gucci was founded in 1921 by a man called Guccio Gucci in Florence, Italy. The brand started with leather goods, clothing items, and other fashion accessories and eventually became successful enough to dive further into the fashion goods industry. They kept adding more items to their roster of goods available and in the 1970s added eyewear to their line of products. While they initially focused on style over functionality, Gucci Eyeglasses are still stellar frames that are quite decent in their function today as much as they were fashionable in the early days....
The current state of the brand
While it’s not the brands top priority, Gucci Eyeglasses have been given much attention by the company to improve quality and drive sales. Their top products as of 2018 based on user reviews mostly include regular use eyewear instead of strictly designer sunglasses frames like in the past. Gucci Eyeglasses have come a long way from the standard metal or plastic frames they were in the beginning and have evolved in both style and functionality over the span of time. Some of the more famous recent products in the Gucci Eyeglasses line include the Gucci GG 0103 and the Gucci GG 1008. Not the most inventive or recognizable of names, but impressive products nonetheless
The brand’s standing among competitors
When it comes to Gucci Eyeglasses’ standing among its competitors in the industry, Gucci doesn’t even come close to the top ten brands that make eyewear, designer or otherwise. But that’s understandable because the brands dominating the top spots in the industry regarding overall quality of frames and fashionable eyewear are brands that sell (or were found at least) only eyewear and thus became extremely famous for it. These brands also put all their energies into advertising and improving their one product, a form of attention which Gucci Eyeglasses didn’t receive from its parent company because these were not the products that made the brand famous in the first place. Hence, Gucci Eyeglasses’ overall standing remained low throughout the years.
They are still quite viable a brand to buy designer glasses from since they carry the legendary symbol of GG (Gucci’s iconic logo) and wearing eyewear made by one of the most recognized fashion brands globally is as effective a fashion statement as any.
Buying branded items isn’t something that’d be light on your wallet, and it would seem Gucci Eyeglasses are no exception to the rule. While the glasses are of top quality and can be described to justify the price, most experts have said that any pair of glasses in this day and age can be prepared in under $5, and thus the hefty price tags on Gucci Eyeglasses ranging from $200 to around $500 feel unjustified. Whether the claim that all eyewear can be produced cheaply and designer brands are largely cheating consumers off a lot of money, the fact that much of the money paid for the product is essentially paying for the brand and the status that comes with wearing its product.
Colors and technology
Eyewear has advanced tremendously over the years, and it would seem Gucci Eyeglasses has not been left behind in the trend towards better eyewear. All items in the product line are made of top quality plastic, metal or a newer more suitable material, acetate, and their lenses ar4e even available in many colors and types. Polarized lenses are the norm with protection from UV light thrown in as a bonus, but consumers even have the option to choose the color of the lenses they want in their eyewear depending on their use or their fashion uses.