Boucheron is a French luxury jewelry and watches, Fashion house which is located in Paris, 26 Place Vendôme, and is owned by Kering. The Company makes Boucheron sunglasses, ...Boucheron eyeglasses frames, watches, jewelry, and licenses its marque for perfumes. However, the watch and jewelry making segments have existed for over 150 years, and it’s quite popular among many countries. In 1988, the company launched its first fragrance, "Boucheron". And, over 22 men and women fragrances have been launched.
Since 2011, Boucheron perfumes have been created, produced and distributed under the license of Interparfums. According to its origin, the fashion house is a French family dynasty founded by Frederic Boucheron in 1858. His first store opened in the Galerie de Valois, at Palais-Royal, during the heyday of the Second French Empire. In 1866, Frederic created his atelier and a year later won the Gold Medal during the Exposition Universelle in 1867.
Frederic became the first jeweler to move to Place Vendôme, in 1893. He chose, 26 Place Vendôme, where the brand remains to this day because it was the sunniest corner of the square. His initial products were Boucheron for women glasses, and Boucheron for men glasses, with the inclusion of Boucheron eyeglasses frames, etc. Boucheron opened a store in Moscow, in 1893. Later, transferred his store to Saint Petersburg in 1911. Established, a store in London and an office in New York, in 1903.
In 1902, the luxury brand became a family business, after the death of its founder Frederic. After six months, his descendants took over the business. In 1973, more Brand store openings followed in Japan, Shanghai, Dubai in 2005, and finally Hong Kong and Kuala Lumpur in 2006. Later, in 1994, the family business shifted or move to a more global approach with its selling out to Schweizerhall.
In 2000, the luxury fashion house of Boucheron was then acquired by former Gucci Group, which was bought by PPR in 2004. In April 2011, Pierre Bouissou was appointed as a CEO. And, in July 2015, was replaced by Helene Poulit-Duquesne. Till 2007, the luxury brand had 34 boutiques worldwide and an online e-commerce website. The fashion house contained Boucheron sunglasses, Boucheron square sunglasses, and other brand accessories. In 2011, Claire Choisne was appointed as a Creative Director. The company's estimated sales in 2010/2011 were €50 million in total sales and €5 million in watches.
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